Aspen Hill Smiles is a family dental practice in Rockville, Maryland. With over a dozen dental practices in a one-mile radius of one another, Aspen Hill Smiles is located in one of the most highly competitive markets for family dentistry in the United States. Moreover, their website was being hosted and maintained by a group of "Dental Marketing Experts" that refused to let the client modify their own website without charging them for access.
While Rockville, Maryland is a competitive space for family dentistry, we came to learn that the majority of practice owners in the area were older dentists who had been in business for decades, the majority of their business coming from referrals. Their new site reflects their updated brand identity and showcases several technical features we built to streamline their processes, including an online Invisalign evaluation and a virtual consultation to capture leads.