By embracing a new content-focused and value-driven approach, B2B brands can rejuvenate their email marketing strategy, foster genuine connections and achieve sustainable growth.read more
In this piece, we explore the promise and limitations of tools like ChatGPT in the world of content creation, while considering why the individual perspective is becoming increasingly important (and rare).
We stepped outside the echo chamber that LinkedIn and our content marketing internet circles have become and get a bit of perspective on the way large language models and generative AI are impacting other industries, with insights contributed by people working on the technical side of the AI revolution.
The sudden onslaught of AI-generated content on the web is shaking up the world of content creation. The utility of tools like ChatGPT and Bard are inspiring both ethical and strategic questions that our head of content does her best to answer.
In the world of B2B marketing, owned media has the potential to become a powerful tool for establishing industry authority, nurturing customer relationships, and driving business growth. This post takes a deeper dive into the benefits of the B2B-enabled owned media model.
Traditional PR is gasping its last breath while some are already dropping dirt on the coffin and checking their social feeds as they head off for the wake. There’s no question that the world of public relations has changed irrevocably since the advent of the internet and especially social media. The question is - has it really died or has it simply reinvented itself?
The decline of paid advertising presents an opportunity for businesses to reevaluate and refine their marketing strategies.
The effort to apply B2C tactics to the B2B sale has hurt B2B marketing significantly, created false expectations, and underserved our customers. Here's where B2B marketers should be focusing to see results.
It’s critical to understand the role that cheap capital and a growth-at-all costs mentality have played in creating a culture of unrealistic expectations from executive leaders on their go-to-market teams, specifically in venture backed technology companies. Shortsightedness and impatience are the achilles heel of many upstart and growth stage companies. At best, it yields burnout and a rapid depletion of cash that’s critical for survival. At its worst, impatience can lead to impulsive decision making, and in many cases, the premature death of a company that never really had the proper chance to show its value to the market.
In this post, we’ll explore six tactics B2B marketers can implement to adapt to the shift in customer behavior and position themselves to be in an ideal situation when client budgets come back.