CONTENT MARKETING PROGRAM

Build a world-class demand engine in less than 8 weeks.

The B2B buyer’s journey has never been more customer-driven than it is today. Buyers are doing their own research, and generating demand requires you to meet them exactly where they are in their search for knowledge.

Let's talk details.

We turn your team’s expertise into a media engine for your business.

Brand 360° uses a research-driven, interview-based approach to extract insights from your team and turn them into dozens of content pieces that create compounding visibility for your brand each month.

  • Build thought leadership authority within your space
  • Save your experts time by maximizing content built from each interview
  • Ensure all your content links to a driving strategy, aligned with business goals

Here’s how we help:

REPORTS, GUIDES, & BLOG POSTS

Taking insights from your team, then coupling them with our own research, we build SEO-rich blogs, white papers, guides, and branded reports.

MONTHLY EMAIL NEWSLETTERS

Put your content to work with a regular email newsletter, driving eyes back to your content while keeping your pipeline (and customers) engaged.

LINKEDIN SOCIAL CONTENT

Make your long-form pieces more digestible by parsing them into video clips, info carousels, and other social content fit for shorter attention spans.

EDITING & CONTENT RE-PURPOSING

Give more life to existing webinars, podcasts, blog posts, and other long-form content by repurposing these in creative ways for new channels.

Here’s how it works:

1.

Content Calendar

Your dedicated Account Manager will present our proposed editorial calendar to you on our planning call.

2.

Expert Interviews

Our team of writers will interview your subject matter experts to gather insights for their blogs.

3.

Creation & Approval

We get to work turning interview insights into long-form blogs, videos, emails, and social posts.

4.

Analyze & Refine

Our comprehensive analytics reports inform our ongoing strategy and the next month’s topics.

Pricing & Packages:

Strategy

Onboarding Phase
Newsletter Content Outline
Newsletter Design Template
LinkedIn Style Guide
Positioning Exercise
Audience Workshop
Messaging Workshop
Content Pillars
Editorial Calendar
SEO Research
Thought Leadership Thesis
Podcast Naming & Setup
Planning Meeting
Topical Research

Content Creation

Expert Interviews
Virtual "Fireside" Moderation
SEO-Rich Blog Content
Case Studies
Branded Downloadables & Guides
White Papers & Reports
Content Repurposing
LinkedIn Content Creation
Social Media Artwork
Subtitled Microvideos
Subtitled Audiograms
Carousels for LinkedIn
Repurposing Podcast Episodes
Podcast Production
Podcast Recording
Guest Outreach/Booking
Editing & Post-Production
Summary & Show Notes

Content Distribution

Email Newsletter
Newsletter Copy
Newsletter Design/Build
Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Monthly Ad Management
LinkedIn Awareness Campaigns
LinkedIn Consideration
Campaigns
Native Advertising (Taboola)
Monthly Reporting Deck

Lite

$5,000 / mo

For clients who have their own writers and a bank of existing content, but need a team to repurpose it for social/email. 
Get Started
2 Weeks
X
X
X
X
X
X
X
X
Tactical
X
X
X
X
X
X
X
8 posts per month
X
X
X
X
X
1 per month
X
X
X
X
X
X
X

Startup

$10,000/ mo

For SMBs looking to increase visibility with a blog, email, and social media presence.

4 Weeks
X
X
Strategic
1 per month
1 per month
X
X
X
12 posts per month
X
X
X
X
X
1 per month
Up to $1k/mo in ad spend
X
X
Get Started

Scale Up

$15,000 / mo

For professional service firms and growing tech startups looking to grow their brand and upsell existing buyers. 
Get Started
4 Weeks
X
X
Strategic
2 per month
2 per month
1 per quarter
1 per quarter
X
16 posts per month
X
X
X
X
X
1 per month
Up to $2.5k/mo in ad spend

X

Enterprise

$20,000+ / mo

For professional service firms and growing tech startups looking to grow their brand and upsell existing buyers. 
Get Started
8 Weeks
Strategic
2 per month
2 per month
3 per quarter
3 per quarter
1 per quarter
20 posts per month
plus $5,000 / mo
2 episode per mo
1 per month
Up to $5k/mo in ad spend

X

Lite

$5,000 / mo

Strategy

Onboarding Phase
Newsletter Content Outline
Newsletter Design Template
LinkedIn Style Guide
Positioning Exercise
Audience Workshop
Messaging Workshop
Content Pillars
Editorial Calendar
SEO Research
Thought Leadership Thesis
Podcast Naming & Setup
Planning Meeting
Topical Research

Content Creation

Expert Interviews
Virtual "Fireside" Moderation
SEO-Rich Blog Content
Case Studies
Branded Downloadables & Guides
White Papers & Reports
Content Repurposing
LinkedIn Content Creation
Social Media Artwork
Subtitled Microvideos
Subtitled Audiograms
Carousels for LinkedIn
Repurposing Podcast Episodes
Podcast Production
Podcast Recording
Guest Outreach/Booking
Editing & Post-Production
Summary & Show Notes

Content Distribution

Email Newsletter
Newsletter Copy
Newsletter Design/Build
Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Monthly Ad Management
LinkedIn Awareness Campaigns
LinkedIn Consideration
Campaigns
Native Advertising (Taboola)
Monthly Reporting Deck
2 Weeks
X
X
X
X
X
X
X
X
Tactical
X
X
X
X
X
X
X
8 posts per month
X
X
X
X
X
1 per month
X
X
X
X
X
X
X
Get Started

Startup

$10,000/ mo

Strategy

Onboarding Phase
Newsletter Content Outline
Newsletter Design Template
LinkedIn Style Guide
Positioning Exercise
Audience Workshop
Messaging Workshop
Content Pillars
Editorial Calendar
SEO Research
Thought Leadership Thesis
Podcast Naming & Setup
Planning Meeting
Topical Research

Content Creation

Expert Interviews
Virtual "Fireside" Moderation
SEO-Rich Blog Content
Case Studies
Branded Downloadables & Guides
White Papers & Reports
Content Repurposing
LinkedIn Content Creation
Social Media Artwork
Subtitled Microvideos
Subtitled Audiograms
Carousels for LinkedIn
Repurposing Podcast Episodes
Podcast Production
Podcast Recording
Guest Outreach/Booking
Editing & Post-Production
Summary & Show Notes

Content Distribution

Email Newsletter
Newsletter Copy
Newsletter Design/Build
Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Monthly Ad Management
LinkedIn Awareness Campaigns
LinkedIn Consideration
Campaigns
Native Advertising (Taboola)
Monthly Reporting Deck
4 Weeks
X
X
Strategic
1 per month
1 per month
X
X
X
12 posts per month
X
X
X
X
X
1 per month
Up to $1k/mo in ad spend
X
X
Get Started

Scale Up

$15,000 / mo

For professional service firms and growing tech startups looking to grow their brand and upsell existing buyers. 

Strategy

Onboarding Phase
Newsletter Content Outline
Newsletter Design Template
LinkedIn Style Guide
Positioning Exercise
Audience Workshop
Messaging Workshop
Content Pillars
Editorial Calendar
SEO Research
Thought Leadership Thesis
Podcast Naming & Setup
Planning Meeting
Topical Research

Content Creation

Expert Interviews
Virtual "Fireside" Moderation
SEO-Rich Blog Content
Case Studies
Branded Downloadables & Guides
White Papers & Reports
Content Repurposing
LinkedIn Content Creation
Social Media Artwork
Subtitled Microvideos
Subtitled Audiograms
Carousels for LinkedIn
Repurposing Podcast Episodes
Podcast Production
Podcast Recording
Guest Outreach/Booking
Editing & Post-Production
Summary & Show Notes

Content Distribution

Email Newsletter
Newsletter Copy
Newsletter Design/Build
Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Monthly Ad Management
LinkedIn Awareness Campaigns
LinkedIn Consideration
Campaigns
Native Advertising (Taboola)
Monthly Reporting Deck
4 Weeks
X
X
Strategic
2 per month
2 per month
1 per quarter
1 per quarter
X
16 posts per month
X
X
X
X
X
1 per month
Up to $2.5k/mo in ad spend

X
Get Started

Enterprise

$20,000+ / mo

Strategy

Onboarding Phase
Newsletter Content Outline
Newsletter Design Template
LinkedIn Style Guide
Positioning Exercise
Audience Workshop
Messaging Workshop
Content Pillars
Editorial Calendar
SEO Research
Thought Leadership Thesis
Podcast Naming & Setup
Planning Meeting
Topical Research

Content Creation

Expert Interviews
Virtual "Fireside" Moderation
SEO-Rich Blog Content
Case Studies
Branded Downloadables & Guides
White Papers & Reports
Content Repurposing
LinkedIn Content Creation
Social Media Artwork
Subtitled Microvideos
Subtitled Audiograms
Carousels for LinkedIn
Repurposing Podcast Episodes
Podcast Production
Podcast Recording
Guest Outreach/Booking
Editing & Post-Production
Summary & Show Notes

Content Distribution

Email Newsletter
Newsletter Copy
Newsletter Design/Build
Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Monthly Ad Management
LinkedIn Awareness Campaigns
LinkedIn Consideration
Campaigns
Native Advertising (Taboola)
Monthly Reporting Deck
8 Weeks
Strategic
2 per month
2 per month
3 per quarter
3 per quarter
1 per quarter
20 posts per month
plus $5,000 / mo
2 episode per mo
1 per month
Up to $5k/mo in ad spend

X
Get Started

Have questions?

Contact us directly for any questions or concerns.

Contact Us