CONTENT MARKETING PROGRAM

Build a world-class demand engine in less than 8 weeks.

Fast-growing companies bypass the time, cost, and infrastructure of assembling and managing their own in-house content teams by leveraging Brand 360TM, our flagship program for Content Marketing-as-a-Service.

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We turn your team’s expertise into a media engine for your business.

Brand 360TM uses a research-driven, interview-based approach to extract insights from your team and turn them into dozens of content pieces that create compounding visibility for your brand each month.

  • Build a category-specific thought leadership position that garners recognition
  • Align all content to a messaging framework that supports your positioning
  • Save time and maximize content output using our expert interview process

WHAT WE DO

Develop content that buyers will discover at every stage of their puchasing journey.

REPORTS, GUIDES, & BLOG POSTS

Taking insights from your team, then coupling them with our own research, we build SEO-rich blogs, white papers, guides, and branded reports.

MONTHLY EMAIL NEWSLETTERS

Put your content to work with a regular email newsletter, driving eyes back to your content while keeping your pipeline (and customers) engaged.

LINKEDIN SOCIAL CONTENT

Make your long-form pieces more digestible by parsing them into video clips, info carousels, and other social content fit for shorter attention spans.

EDITING & CONTENT RE-PURPOSING

Give more life to existing webinars, podcasts, blog posts, and other long-form content by repurposing these in creative ways for new channels.

HOW IT WORKS

Strategize, create, distribute, & analyze. We manage the 360° content lifecycle.

Strategy + Planning
EXPERT INTERVIEWS
CONTENT CREATION + PRODUCTION
SCHEDULING + DISTRIBUTION
QUARTERLY REVIEW + EDITORIAL MEETING
STEP 01
Strategy & Planning

Following an up-front discovery phase, we will revisit your Content Pillars and Topic List at the beginning of each month, balancing evergreen content topics with timely social listening trends, to plan the month’s content based on what’s most relevant to your target buyer.

  • Established set of 3-5 content pillars that reinforce company positioning
  • Monthly editorial calendars outlining blogs, newsletter, and social content
  • Social listening and monthly analytics reviews to keep content topics timely
STEP 02
EXPERT INTERVIEWS

Expert Interviews are where the magic happens. In these hour-long virtual sessions, our senior writers come prepared with pre-research, formulating questions for the sharpest minds on your team to answer in an unscripted, highly conversational format. We record these  sessions and use them to extract insights for long-form content.

  • 1:1 interviews with your subject matter experts and our senior writers
  • Moderated, virtual fireside chats with mutiple experts or industry partners
  • Expansive discussions with your C-Suite leaders on industry outlook/trends
STEP 03
CONTENT CREATION & PRODUCTION

Pairing your interview insights with self-guided research, our writers develop long-form, SEO-rich blogs, guides, and email content that position your company as a knowledge leader. In parallel, we turn the interview footage into dozens of branded microvideo clips for LinkedIn.

  • Long-form content including SEO-rich blogs, industry guides, and reports
  • LinkedIn content including microvideos, audiograms, carousels, and more
  • Monthly email newsletter to curate your growing library of content
STEP 04
SCHEDULING & DISTRIBUTION

Producing content is where our job begins, and it isn’t finished until your content has reached its intended audience. From scheduling organic content to amplifying it with paid social ads, we handle all aspects of distribution, optimizing engagement, post times, and more.

  • Distributing organic social content to owned media channels
  • Scheduling email newsletters and optimizing send times with A/B testing
  • Amplifying viewership with paid social ads and native advertising
STEP 05
QUARTERLY REVIEW & EDITORIAL MEETING

Quarterly, we provide an in-depth review of what’s working, what can be refined, and where there’s opportunity we haven’t tapped into yet. After reviewing analytics and insights, we engage in editorial planning to ideate content topics for the quarter ahead. We often invite Sales to join this meeting, as their front-line knowledge inspires great content.

  • Comprehensive reporting on Awareness, Interest, and Consideration signals
  • In-context Strategic Recommendations to inform our ongoing strategy
  • Editorial Meeting (in person upon request) to ideate next quarter’s content
  • User-friendly CMS that your team can manage without a developer

HOW YOU WIN

We bring the tools, playbook, and talent. You show up.

Get a month’s worth of content from an hour of your expert’s time.

We facilitate Interviews with your internal experts and turn 1-2 hours of their time into an entire month’s worth of written and video content, allowing us to preserve the credibility of subject matter expertise while minimizing the time and cost of their involvement.

Get discovered in social feeds, and across search engines.

Consistent, high-quality content wins the ranking game, in search engines and social algorithms. By starting with SEO-rich blogs and parsing them into social assets, we expand your visibility, creating inlets for your prospects to discover you across multiple channels.

Overcome sporadic sales cycles and reignite dormant deals.

Leveraging email keeps you in front of existing leads in an unintrusive way. Each month, we craft an industry-specific email digest consisting of content developed and curated on behalf of your brand. Keeping  prospects informed of trends and other information that is adjacent to your offerings helps to reinforce your position come time to buy.

Pricing

Done-for-you content marketing, built to scale as you do.

STARTUP

$10k / mo

Grow your brand footprint on social channels, by leveraging our research-based video interview process:

"Micropod" Video Interviews

• (2) Video Interviews with SMEs
• Fireside Chats with Partners

Short Form Content Creation

• Microvideo & Audiogram Clips
• (15) LinkedIn Posts per month
• Carousels & Branded Graphics
• Ghostwriting for SME Profiles
• (10+) Snippets for YouTube Shorts

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SCALE-UP

$15k / mo

Expand into long-form, using interview insights to source thought pieces and email newsletters.

Everything in Startup, plus:

Long-Form Thought Leadership

• (2) Long-Form Thought Pieces
• Blogs and Ghost-written op-eds

Monthly Email Newsletter

• Thematic Monthly Issues
• 3-5 Recurring Columns/Sections
• Ghostwritten Intro Letter

Get Started

Enterprise

Custom

Level up your content with increased frequency and the addition of advanced long-form pieces.

Everything in Scale-Up, plus:

Advanced Long-Form Content:

● Additional Thought Pieces
● Original Reports & Whitepapers
● Branded Guides & eBooks

Advanced Content Promotion

● Guest Podcast Booking
● Guest Blog Placement

Get Started

Have questions?

Contact us directly for any questions or concerns.

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