CASE STUDY

Floriss Group

The Challenge

Floriss Group is a U.S.–based, global sales consulting firm that serves a wide variety of modern Technology and B2B sales teams.

They pinpointed a need for a revamped visual identity that reflected the unique energy and personality of their organization. They also saw a need for the implementation of technology to streamline the delivery of training resources to their clients aid in lead generation.

Our Solution

Our engagement began with group sessions to uncover the essence of Floriss as an organization. From our research, we gathered that the people, the positive energy, and the trust are what separate Floriss from competing firms. Knowing that, we built a visual identity for Floriss that was reflective of these traits in every element from our color palette to the photographs we staged.

While creating a development plan for Floriss' new website, we began by addressing the weaknesses in their previous site. In particular, their prior site lacked technical efficiency in that it had no central lead database or an easy way to share resources and content with prospective customers or paying clients.

Using these weaknesses as opportunities to create competitive advantage, we built numerous inbound lead capture forms and built out a fully-functional client training portal, allowing Floriss to protect their intellectual property and deliver it in a safe and efficient manner that is easy for their clients to use.

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The Results

We engaged Notable to complete our corporate rebranding along with a modern and interactive website. They immediately stood apart from the competition by demonstrating a sincere interest in understanding our goals and ensuring each deliverable provided the impact we expected. Notable is passionate about what they do, patient and thoughtful about how they communicate, and highly effective and efficient with their time.

Since our engagement, they continue to over-deliver and stand out as a valued and trusted partner. We enthusiastically recommend Notable to any company looking for a true marketing partner who is capable of taking your business to the next level.

– Beth Rores, Managing Director