CONTENT MARKETING PROGRAM

Build a world-class demand engine in less than 8 weeks.

The B2B buyer’s journey has never been more customer-driven than it is today. Buyers are doing their own research, and generating demand requires you to meet them exactly where they are in their search for knowledge.

Let's talk details.

We turn your team’s expertise into a media engine for your business.

Brand 360° uses a research-driven, interview-based approach to extract insights from your team and turn them into dozens of content pieces that create compounding visibility for your brand each month.

  • Build thought leadership authority within your space
  • Save your experts time by maximizing content built from each interview
  • Ensure all your content links to a driving strategy, aligned with business goals

Here’s how we help:

REPORTS, GUIDES, & BLOG POSTS

Taking insights from your team, then coupling them with our own research, we build SEO-rich blogs, white papers, guides, and branded reports.

MONTHLY EMAIL NEWSLETTERS

Put your content to work with a regular email newsletter, driving eyes back to your content while keeping your pipeline (and customers) engaged.

LINKEDIN SOCIAL CONTENT

Make your long-form pieces more digestible by parsing them into video clips, info carousels, and other social content fit for shorter attention spans.

EDITING & CONTENT RE-PURPOSING

Give more life to existing webinars, podcasts, blog posts, and other long-form content by repurposing these in creative ways for new channels.

HOW IT WORKS

Strategize, create, distribute, & analyze.We manage the 360° content lifecycle.

Strategy and Planning
Monthly Execution
Quarterly Review
STEP 01
Strategy and Planning

Following an up-front Foundations phase, we will revisit the Content Pillars and Topic List we establish at the beginning of each month, balancing evergreen topics with timely search engine trends and social listening patterns we observe across Google Alerts and LinkedIn.

  • Established set of 3-5 content pillars that reinforce company positioning
  • Monthly editorial calendars outlining newsletter theme and blog topics
  • Social listening and monthly analytics reviews to keep blog topics timely
STEP 02
Monthly Execution

We hold to a strict 4-week production schedule, with a different focus each week to build the content required to keep you in front of your customers. You’ll be involved in short sessions to plan and approve content. The rest is on us.

  • Proven production cadence minimizes required client input
  • Experienced writers and designers build all the content
  • Monthly analytics report helps you see and understand the results
STEP 03
Quarterly Review

We’ll report on progress and reassess positioning every three months, shifting as your business evolves and the market changes. We’ll also use this opportunity to collate the content we’ve built into a longer-form tool for your team to use.

  • White papers to demonstrate industry authority
  • Downloadable ebooks to generate leads
  • Useful infographics or one-pagers to add value

HOW YOU WIN

We bring the tools, playbook, and talent. You show up.

Overcome sporadic sales cycles and re-engage dormant leads.

Meeting your customers where they’re searching for knowledge is the best way to bring them back into your pipeline. Providing value, demonstrating authority, and offering information equals sales.

Get discovered in social feeds, and across search engines.

Consistent, relevant, high-quality content wins the ranking game. Once your media engine warms up, you’ll begin to see the impacts in warmer leads, shorter sales cycles, and broader awareness.

Get a month’s worth of content from an hour of your expert’s time.

We facilitate Interviews with your subject matter experts, allowing us to turn 1-2 hours of an expert’s time into an entire month’s worth of written and video content, minimizing the time and cost of their involvement.

Pricing

Done-for-you content marketing that costs less than an in-house hire.

Strategy
& Planning

Monthly Meeting
Content Strategy 
Editorial Calendar
Analytics & Reporting

Content Creation

Expert Interviews
Blog Posts
Copyediting Support
Social Media Content
Social Media Artwork
Subtitled LinkedIn Videos
Carousels for LinkedIn
Company Email Newsletter

Content Distribution

Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Audience Growth
Using LinkedIn Social Ads

CREATIVE ONLY

$5,000 / mo

For clients who have their own writers and a bank of existing content, but need a team to repurpose it for social/email. 
Get Started
Tactical
X
X
X
X
8 posts per month
Design/Build
X
X

FOUNDATIONS

$7,500/ mo

For SMBs looking to increase visibility with a blog, email, and social media presence.

Strategic
1 per month
1 per month
12 posts per month
Copy + Design/Build
X
Get Started

FULL SERVICE

$10,000 / mo

For professional service firms and growing tech startups looking to grow their brand and upsell existing buyers. 
Get Started
Strategic
2 per month
2 per month
16 posts per month
Copy + Design/Build
Up to $5k/mo in ad spend

CREATIVE ONLY

$5,000 / mo

For clients who have their own writers and a bank of existing content, but need a team to repurpose it for social/email. 

Strategy
& Planning

Monthly Meeting
Content Strategy 
Editorial Calendar
Analytics & Reporting

Content Creation

Expert Interviews
Long Blogs (750+ Words)
Short Blogs (300-500 Words)
Copyediting Support
Social Media Content
Social Media Artwork
Subtitled LinkedIn Videos
Carousels for LinkedIn
Company Email Newsletter
Promotional Email Campaign

Content
Distribution

Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Audience Growth
Using LinkedIn Social Ads
Tactical
X
X
X
X
X
X
2 posts per week
Design/Build
X
X
X
Get Started

FOUNDATIONS

$7,500/ mo

For SMBs looking to increase visibility with a blog, email, and social media presence.

Strategy
& Planning

Monthly Meeting
Content Strategy 
Editorial Calendar
Analytics & Reporting

Content Creation

Expert Interviews
Long Blogs (750+ Words)
Short Blogs (300-500 Words)
Copyediting Support
Social Media Content
Social Media Artwork
Subtitled LinkedIn Videos
Carousels for LinkedIn
Company Email Newsletter
Promotional Email Campaign

Content
Distribution

Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Audience Growth
Using LinkedIn Social Ads
Strategic
1 per month
1 per month
X
3 posts per week
Copy + Design/Build
X
X
Get Started

FULL SERVICE

$10,000 / mo

For professional service firms and growing tech startups looking to grow their brand and upsell existing buyers. 

Strategy
& Planning

Monthly Meeting
Content Strategy 
Editorial Calendar
Analytics & Reporting

Content Creation

Expert Interviews
Long Blogs (750+ Words)
Short Blogs (300-500 Words)
Copyediting Support
Social Media Content
Social Media Artwork
Subtitled LinkedIn Videos
Carousels for LinkedIn
Company Email Newsletter
Promotional Email Campaign

Content
Distribution

Scheduling Social Content
Posting Blog Content
A/B Testing Emails
Audience Growth
Using LinkedIn Social Ads
Strategic
2 per month
2 per month
3 posts per week
Copy + Design/Build
Copy + Design/Build
Up to $5k/mo in ad spend
Get Started

Have questions?

Contact us directly for any questions or concerns.

Contact Us