Strategy and Planning
Following an up-front Foundations phase, we will revisit the Content Pillars and Topic List we establish at the beginning of each month, balancing evergreen topics with timely search engine trends and social listening patterns we observe across Google Alerts and LinkedIn.
- Established set of 3-5 content pillars that reinforce company positioning
- Monthly editorial calendars outlining newsletter theme and blog topics
- Social listening and monthly analytics reviews to keep blog topics timely